Marketing
Email Marketing, Coupons and Affiliates for Digital Stores
Your buyer list is already in Paysum, so you can email it without another tool. Campaigns, coupons, gift cards and an affiliate program are built in and included on Free.
What’s included
Bring buyers back and reward the ones who send you more.
- Email campaigns
- Write a campaign in the block editor, send a test, then send to everyone or to an audience. Opens and clicks are tracked on each send.
- Audiences
- Buyers who opt in at checkout join your list. Import addresses, target by what they bought or how much they spent, and unsubscribes and bounces are handled for you.
- Abandoned cart emails
- Buyers who start a checkout and leave get one reminder an hour later, linking back to what they picked. Included in Premium.
- Affiliates
- Give a customer a referral code and a commission rate. Sales through their ?ref= link earn them store credit automatically.
- Coupons
- Percentage or fixed discounts with start and end dates, usage limits and minimum order amounts.
- Gift cards and store credit
- Sell gift cards and top up customer balances.
- Store popups
- Announcements and offers on your storefront, built in the dashboard.
- Reviews
- Verified buyer reviews on the store, with optional coupon rewards for leaving one.
Questions
Something else? Search the help center.
Is email marketing an extra cost?
No. Campaigns are included on every plan, Free too. There is no per-contact pricing.
How do affiliates get paid?
Each sale through an affiliate’s referral code credits their commission to their store balance, which they spend in your store. If the order is refunded, the commission is taken back.
Does Paysum send abandoned cart emails?
Yes, on Premium. Turn it on in Email settings. Each buyer gets at most one reminder a week, none if they paid since or unsubscribed, and the dashboard shows how many came back to buy.
Who can I email?
Buyers who opted in at checkout and contacts you imported with permission. Every email has an unsubscribe link, and unsubscribed or bounced addresses are skipped.
Set it up
Step-by-step guides in the docs.
More of Paysum
- Storefront A hosted store you can make your own.
- Products and delivery Orders are fulfilled as soon as payment confirms.
- Payments Card, PayPal and processor payments settle with you; crypto lands in store wallets.
- Discord Sell roles and server access with the rules you choose.
- Fraud Shield A rules engine for risky orders. Premium.
- Automations The store acts for you when something happens.
- Reselling Sell other stores’ stock, or let them sell yours.
- Operations Run the store with a team.
- Developers Build on top of your store.
