Brand assets

Show Paysum the right way

Logo lockup, transparent mark, avatar, colours and usage rules.

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Assets

Logo (mark as “p”), standalone mark, and square avatar.

Logo

Wordmark with mark as “p” · SVG + PNG

Mark

Transparent PNG · app icon & UI

Avatar

1024 × 1024 · social & profiles

Use the logo lockup in headers and footers. Use the transparent mark alone for favicons, app chrome, and “Powered by” bars. Files ship in the kit zip.

Colours

Blue carries the brand; everything around it stays neutral. Click a colour to copy its hex.

Typography

Geist for product UI. The logo uses Inter SemiBold in the kit SVG.

Geist
Sans-serif

Regular 400 Body copy and descriptions
Medium 500 Headings, tight tracking
Semibold 600 Small labels and emphasis

Logo lettering is Inter SemiBold with the mark as the “p”. Download the SVG from the kit.

Usage rules

Use the files as shipped, on backgrounds where they read clearly.

Don’t

Use the files from the brand kit as shipped

Recolour, stretch, rotate or redraw the logo

Use the logo on light or dark backgrounds as-is

Place the logo on busy or low-contrast backgrounds

Keep clear space at least the height of the mark

Add shadows, glows, gradients or outlines

Write Paysum as one word with a capital P

Retype the wordmark in another font

Link to paysum.io when you reference us

Imply partnership or endorsement without permission

Paysum and the Paysum mark are trademarks of Paysum. You may use them to refer to paysum.io and its products. Anything that suggests affiliation, endorsement or sponsorship needs written permission from [email protected].